Publishers of Magazines

BAUER MEDIA

In our lesson we looked at 2 different publishers of media. The first one we looked at was Bauer Media. Here are some facts:

- Europes largest privatley owned publisher
- 230 magazines in 15 countries as well as online, TV and radio station
- January 2008 following aquasition of Emap business's
- Employs 6,400 people and has 2007 turnover of 1.79 billion Euro's.

Their mission statement is - "To connect audiences with excellent content through our broad multitouch brand platforms."

Some of the media published by Bauer are:

- Kiss FM
- Magic FM
- The Box (TV)
- Kerrange magazine
- Heat

IPC MEDIA

Some facts about IPC media are:

-Not alot of music magazines ( A major magazine they have is NME)
- UK only
- Small audience for small magazines
- Magazines only, not online or radio

Both of these media publishers are extremely different. Bauer is international and therefore would be an excellent choice to go with as my magazine could be published all round the world and become more and more popular. However the likelyhood of this happening when the competition between simular genres of my magazine such as Kerrang, are quite minimal. IPC media is UK only and suits many small magazines. It is also only magazines so this is its main focus whereas Bauer media has TV and radio also. My magazine would compete nicely with IPC media as the only real competition would be NME. Although this is a well known and popular magazine, I feel mine would attract a simular audience.

I would have to choose IPC media if i were to write to one of them. This is because although Bauer media has more attributes I feel the sheer size of the business would hide my potentially good magazine and therefore it would be wasted. As IPC media contempts with small magazines it is more likely to be handle with more care and attention.