In what ways does your media product use, develop or challenge forms and conventions of real media texts?

I feel that my media product uses conventions of real media texts. For example from the research stages we continuely based decisions around the current media texts, such as other music videos. From these decisions we were able to identify that we could focus on the artist or we could focus on a video that tells a story, related to the lyrics of the song. We decided to mix and match any use some of each and we then had the focus on the artist and a story being told at the same time. This is how we used conventions of real media texts. We did not want to challenge real media texts so much as we did not want to take the realism away from our product.
As we had the artist in quite a lot of focus, we also added a story to be told, of how a girl loves a boy so much and she wants him to know. The lyrics were well written by the orginal artist and gave us a lot of space to elabourate.
Most videos current around tell a story but not directly related to the singer, for example Nickleback - Photograph. A unique story is being told however it does no directly involve the singer, they are just the "story teller". We challenged real media conventions by using our artist to tell the story which is happening to them. I believe this was a good idea and we are proud with how we represented the song.