In this slide are two media publishers of which I could choose one of them if necessary to write to and ask to publish my magazine. Both firms are different and have key advantages and disadvantages. Bauer media is well established and is internationally recognised. It holds the rights for many of the popular magazines in today’s market, such as Kerrang and ZOO. Also Bauer media publishes Radio and TV channels. Bauer Media is such a large company I feel my magazine may get lost amongst the big competitors.
IPC is a UK only firm that publishes many small magazines. Their main attraction would be NME and NUTS. These are both again very popular magazines that have good circulation. IPC supports more small magazines that Bauer media so this influences me to progress towards them. Also if I was to publish with IPC there is not much competition between the firm for Rock magazines and therefore I may find it easy to get them to agree to publish my magazine.
IPC is a UK only firm that publishes many small magazines. Their main attraction would be NME and NUTS. These are both again very popular magazines that have good circulation. IPC supports more small magazines that Bauer media so this influences me to progress towards them. Also if I was to publish with IPC there is not much competition between the firm for Rock magazines and therefore I may find it easy to get them to agree to publish my magazine.
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